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Art installation debuts in Madison Square Park.
June 21, 2013
By: TOM BRANNA
Editor
This summer, La Roche-Posay is seeking to instruct the public in a fresh, new way. For the first time ever, La Roche-Posay is taking over a New York City landmark for two days – Madison Square Park – to kick off the first day of summer and further its mission of spreading knowledge about sun safety measures. Together with the Women’s Dermatologic Society (WDS) and retail partner Duane Reade, La Roche-Posay will raise awareness about sun protection and skin cancer prevention as part of its SOS – ...
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